The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Strategy

Win-Back Email Strategies for Lapsed E-Commerce Customers

Re-engage customers who stopped purchasing with strategic win-back emails that recover 10–18% of lapsed revenue.

Case Study

Rebuilding a B2B SaaS Email Program: An Illustrative $4M Pipeline Case Study

An illustrative case study of how a B2B SaaS company could rebuild its email program from the ground up to drive major pipeline through strategic segmentation and content personalization.

8 min readarrow_forward

Strategy

Subscriber Preference Management: Letting Your Audience Choose

Implement preference centers and progressive profiling that empower subscribers to control their email experience while providing valuable data for personalization.

Design

HTML Email Coding Best Practices: Building Campaigns That Render Everywhere

A developer’s guide to writing bulletproof HTML email code that renders beautifully across every major email client and device combination.

Design

E-Commerce Email Templates Designed to Convert

Design principles for e-commerce email templates that balance brand storytelling with conversion optimization across every campaign type.

6 min read

Business

Email Campaign Reporting and Analysis: A Complete Guide

Build meaningful email campaign reports that surface actionable insights, identify optimization opportunities, and communicate value to stakeholders.

Industry

Email Deliverability vs. Inbox Placement: What's the Difference?

Many marketers use deliverability and inbox placement interchangeably, but they measure very different things. Understand the distinction to better diagnose your email performance.

7 min readarrow_forward

Business

A/B Testing E-Commerce Email Subject Lines and Content

A disciplined testing framework for e-commerce emails that compounds into significant revenue gains through continuous optimization.

Case Study

Case Study: Wellness Brand Triples Newsletter Engagement

An illustrative look at how a plant-based supplement company could dramatically lift email open and click-through rates through audience segmentation and content personalization.

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