The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Design

Designing for Gmail vs Apple Mail vs Outlook: A Cross-Client Rendering Guide

Navigate the rendering quirks of the three major email clients with practical CSS workarounds, testing strategies, and design patterns that work everywhere.

Business

SaaS Upsell and Cross-Sell Email Strategies That Feel Like Help, Not Hustle

How to design upsell and cross-sell email sequences for SaaS products that increase average revenue per user while maintaining trust and customer satisfaction.

7 min readarrow_forward

Industry

The Ultimate Guide to Email Deliverability: Avoid the Spam Folder in 2026

Master SPF, DKIM, DMARC, and BIMI authentication protocols plus list hygiene strategies to keep your emails out of the spam folder and in the inbox.

Strategy

Loyalty Program Email Strategies That Reward and Retain

Turn your loyalty program into a profitable email channel with sequences that reward engagement and incentivize repeat purchases.

Strategy

Holiday Email Campaign Strategy: Planning for Peak Seasons

A comprehensive strategy for planning, executing, and measuring holiday email campaigns that capture peak seasonal demand without overwhelming subscribers.

7 min read

Industry

Feedback Loops: Your Early Warning System for Deliverability Problems

Feedback loops are the most direct way to monitor how recipients respond to your email. Learn how to set up and use FBL data to protect your sender reputation.

Design

Mobile-First Email Design for E-Commerce Shoppers

Optimize e-commerce emails for mobile with design principles that capture the 70% of shoppers reading on phones.

6 min readarrow_forward

Case Study

Case Study: Real Estate Agency Generates 200+ Leads From One Campaign

An illustrative look at how a luxury real estate agency could generate 200+ qualified buyer leads from a single email campaign targeting high-net-worth renters.

Industry

Email Compliance and Risk Management for Marketers

Navigate the complex landscape of email marketing regulations, consent requirements, and risk management practices to protect your program and your brand.

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