The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Business

The B2B SaaS Monthly Newsletter Content Strategy That Actually Works

A content strategy framework for B2B SaaS monthly newsletters that balances educational value, product content, and promotional offers without alienating subscribers.

Business

SaaS Webinar Email Promotion Campaigns That Fill Seats

A complete framework for email campaigns that drive webinar registrations for SaaS companies, from invitation sequences to post-webinar follow-ups that convert attendees into customers.

7 min readarrow_forward

Industry

SaaS Email Segmentation Using Product Usage Data: A Practical Guide

How to use product usage data to create powerful email segments for SaaS that deliver hyper-relevant content based on feature adoption, usage frequency, and customer health scores.

Business

B2B SaaS Email Timing Optimization: When to Send for Maximum Engagement

Data-driven insights into the optimal send times for B2B SaaS email campaigns, with segment-specific timing strategies that improve open rates and conversion rates significantly.

Design

SaaS Daily Digest Email Strategy: Building the Habit of Daily Product Engagement

How to design daily digest emails for SaaS products that drive habitual product usage, surface relevant content, and keep your product top of mind without overwhelming subscribers.

7 min read

Industry

SaaS Customer Success Email Automation: Proactive Retention at Scale

How to build customer success email automations for SaaS that proactively identify at-risk accounts, deliver timely interventions, and scale your customer success team's impact.

Industry

B2B SaaS Email Compliance: Navigating CAN-SPAM and GDPR for SaaS Products

A practical compliance guide for B2B SaaS email marketers covering CAN-SPAM, GDPR, and emerging privacy regulations, with specific guidance for automated and triggered email programs.

8 min readarrow_forward

Business

SaaS Trial Expiration Emails: Converting Users Before the Deadline

A strategic framework for trial expiration email sequences that maximize conversion rates through urgency, value reinforcement, and frictionless upgrade paths.

Design

Dark Mode Email Design: A Comprehensive Guide to Looking Great in Both Modes

Master dark mode email design with practical CSS techniques, color palette strategies, and testing workflows that ensure your emails shine in any environment.

Page 18 of 29 (258 articles)

chevron_leftPrev 1...17 18 19...29 Nextchevron_right

Showing 9 of 258 articles

rss_feedRSS Feed

progress_activity