The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Design

Personalization Through Dynamic Content Blocks: Beyond the First Name

Discover how dynamic content blocks in email can deliver personalized product recommendations, localized offers, and behavior-triggered messaging at scale.

Design

SaaS Customer Welcome Email Optimization: Data-Backed Strategies

Optimize every element of your SaaS welcome email sequence with data-backed strategies for subject lines, timing, content, and CTAs that maximize activation and retention.

7 min readarrow_forward

Strategy

Cross-Sell and Upsell Email Strategy for E-Commerce

Implement strategic cross-sell and upsell email sequences that increase average order value without feeling pushy or irrelevant.

Design

Preference Centers: Collecting Data for Better E-Commerce Emails

How e-commerce brands use preference centers to collect zero-party data, reduce unsubscribes, and deliver hyper-personalized email experiences.

Industry

The California Privacy Rights Act and Your Email Marketing Program

The CPRA expanded consumer privacy rights in California. Understand how these changes affect your email data collection, consent practices, and subscriber communications.

8 min read

Design

Video in Email Design: Strategies for Using Motion Content That Actually Plays

Learn the current state of video in email, which approaches work across different clients, and how to use video content effectively without sacrificing deliverability.

Business

DTC Email Automation: Must-Have Workflows for Growth

The automated email workflows every direct-to-consumer brand needs to nurture leads and retain customers without manual intervention.

6 min readarrow_forward

Business

Setting Email Marketing Goals and KPIs That Drive Results

Define meaningful email marketing goals and KPIs that align with business objectives and provide actionable insights for continuous improvement.

Strategy

BFCM Email Campaigns: Strategies for Record-Breaking Revenue

Proven email strategies for maximizing Black Friday and Cyber Monday revenue from pre-event teasers to last-chance urgency campaigns.

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