The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Design

Responsive Email Design Strategies: Building Fluid Layouts for Every Screen

Master responsive email design with fluid grids, media queries, and progressive enhancement techniques that ensure flawless rendering across 100+ email clients.

Design

Visual Hierarchy in Email Layouts: Guiding the Reader’s Eye to What Matters

Learn how to use size, color, contrast, spacing, and positioning to create clear visual hierarchy that guides subscribers through your email content effortlessly.

6 min readarrow_forward

Design

Gradient Design Trends for Email: Adding Depth and Dimension to Your Campaigns

Explore how gradient overlays, backgrounds, and accents can add visual depth to your email designs while maintaining fast load times and broad client compatibility.

Design

Hand-Drawn Illustrations in Email Design: Bringing Authenticity to Your Campaigns

Learn how custom hand-drawn illustrations can differentiate your email campaigns from stock-photo competitors and build authentic connections with subscribers.

Design

Data Visualization in Email Campaigns: Making Numbers Tell a Story

Learn how to incorporate charts, progress bars, and infographics directly into your emails to communicate complex data clearly and drive engaging subscriber experiences.

7 min read

Design

Video in Email Design: Strategies for Using Motion Content That Actually Plays

Learn the current state of video in email, which approaches work across different clients, and how to use video content effectively without sacrificing deliverability.

Design

Personalization Through Dynamic Content Blocks: Beyond the First Name

Discover how dynamic content blocks in email can deliver personalized product recommendations, localized offers, and behavior-triggered messaging at scale.

7 min readarrow_forward

Design

Designing for Gmail vs Apple Mail vs Outlook: A Cross-Client Rendering Guide

Navigate the rendering quirks of the three major email clients with practical CSS workarounds, testing strategies, and design patterns that work everywhere.

Design

HTML Email Coding Best Practices: Building Campaigns That Render Everywhere

A developer’s guide to writing bulletproof HTML email code that renders beautifully across every major email client and device combination.

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