The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Strategy

Drip Campaign Planning: Building Effective Nurture Sequences

Design and build email drip campaigns that nurture leads from first touch to purchase-ready, with the right timing, content, and conversion triggers.

Business

SaaS Drip Campaigns for Lead Nurturing: A Strategic Guide

Design and implement SaaS drip campaigns that nurture leads through long sales cycles with educational content, progressive profiling, and timely conversion triggers.

7 min readarrow_forward

Design

Data Visualization in Email Campaigns: Making Numbers Tell a Story

Learn how to incorporate charts, progress bars, and infographics directly into your emails to communicate complex data clearly and drive engaging subscriber experiences.

Business

The Psychology of Cart Abandonment and How to Recover Sales

Understand psychological drivers behind cart abandonment and use behavioral science to design emails that complete the sale.

Strategy

Email Personalization Strategy: Beyond the First Name

Build a comprehensive email personalization strategy that leverages behavioral data, preferences, and predictive analytics for truly relevant messaging.

6 min read

Business

How to Build an Email List from Scratch: 15 Proven Strategies

Fifteen actionable strategies to grow your email list from zero subscribers, including lead magnets, pop-up optimization, social media tactics, and strategic partnerships.

Case Study

Case Study: SaaS Company Reduces Churn by 35% With Onboarding Emails

An illustrative look at how a B2B SaaS company could cut monthly churn through a redesigned Mailchimp onboarding sequence that drives feature adoption and habit formation.

7 min readarrow_forward

Industry

Reverse DNS and PTR Records: Why They Matter for Email Delivery

A properly configured PTR record is a basic requirement for good deliverability. Learn what reverse DNS is and why servers check it before accepting your mail.

Strategy

Transactional Email Strategy: Turning Receipts into Revenue

Transform order confirmations, shipping notifications, and password resets into revenue-driving brand touchpoints without sacrificing their transactional purpose.

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