The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Design

Email Template Design Patterns: Proven Layouts for Every Campaign Type

Explore the essential email template design patterns for newsletters, promotions, transactional emails, and event campaigns, with layout strategies optimized for each purpose.

Design

Accessibility-First Email Design: Building Campaigns That Include Everyone

Adopt an accessibility-first approach to email design that ensures your campaigns are usable by subscribers with disabilities while improving performance for all readers.

7 min readarrow_forward

Design

Using Icons in Email Design: Enhancing Communication Without Adding Clutter

Learn how to strategically use icons in email design to improve visual communication, reinforce your message, and guide the reader’s attention without increasing cognitive load.

Design

Email Header Design That Grabs Attention: Making First Impressions Count

Design email headers that stop scrollers in their tracks, communicate your brand instantly, and set the stage for the rest of your campaign content.

Design

Email Footer Design Best Practices: Compliance Meets Brand Opportunity

Transform your email footer from a compliance requirement into a brand-building opportunity with strategic design that balances legal necessity with subscriber value.

6 min read

Design

Designing Email for Senior Audiences: Accessibility and Readability at Every Age

Learn how to design email campaigns that are readable, navigable, and engaging for older subscribers through larger text, clear layouts, and thoughtful interaction design.

Design

Email Design Systems and Pattern Libraries: Scaling Quality Across Your Program

Build a comprehensive email design system that ensures brand consistency, speeds up production, and maintains quality as your email program scales across teams and campaigns.

7 min readarrow_forward

Design

Micro-Interactions and Hover Effects in Email: Small Details That Make a Big Impact

Discover how subtle micro-interactions and hover effects in email can increase engagement, guide attention, and create a polished, professional subscriber experience.

Design

Typography Pairing in Email Design: Combining Fonts for Maximum Impact

Master the art of typography pairing in email design with strategic font combinations that establish visual hierarchy, reinforce brand personality, and improve readability.

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