The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Design

The Role of Negative Space in Email Design: Letting Your Content Breathe

Explore how strategic use of negative space—the empty areas around and between elements—can dramatically improve email readability, focus, and conversion rates.

Design

Designing Transactional Emails for Engagement: Turning Necessity into Opportunity

Transform routine transactional emails—order confirmations, password resets, shipping notifications—into brand-building engagement opportunities without sacrificing their primary function.

7 min readarrow_forward

Design

Seasonal Email Design Themes: Keeping Your Campaigns Fresh All Year Long

Plan and execute seasonal email design themes that align with holidays, seasons, and cultural moments while maintaining brand consistency throughout the year.

Design

Email Image Optimization Techniques: Speed Meets Visual Quality

Master email image optimization techniques that balance visual quality with file size constraints, ensuring fast loading times without sacrificing the visual impact of your campaigns.

Design

Designing Email CTAs That Get Clicked: Button Design, Copy, and Placement Strategies

Learn the science behind email CTA design—from button color and size to copy psychology and placement—to create calls-to-action that subscribers genuinely want to click.

7 min read

Design

A/B Testing Email Design Elements: A Data-Driven Approach to Visual Optimization

Apply the scientific method to email design with structured A/B tests that isolate visual variables and reveal which design choices actually drive better performance.

Design

Designing Email for the Inbox: How Subject Lines and Preview Text Shape Pre-Open Design

Extend your email design strategy to the inbox itself by optimizing how subject lines, preview text, sender names, and preheader content work together to drive opens.

6 min readarrow_forward

Design

CSS Frameworks and Tools for Email Design: Streamlining Your Development Workflow

Discover the CSS frameworks, preprocessing tools, and testing platforms that can streamline your email development workflow and reduce production time by 50% or more.

Industry

How to Improve Your Sender Score for Better Email Deliverability

Your sender score is the single most influential factor in email deliverability. Learn how to monitor, improve, and maintain a healthy sender reputation that keeps your emails in the inbox.

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