The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Industry

SPF, DKIM, and DMARC: Email Authentication Explained Simply

Demystifying the three pillars of email authentication and how proper configuration protects your domain from spoofing and improves deliverability.

Business

Avoiding Spam Filters: Strategies That Work in 2023 and Beyond

Spam filters are more sophisticated than ever. Learn the content, technical, and behavioral strategies that keep your emails out of the spam folder.

7 min readarrow_forward

Business

List Hygiene Best Practices: How to Keep Your Email List Clean

A clean email list is the foundation of high deliverability. Follow these best practices for regular list maintenance that protects your sender reputation.

Industry

GDPR Compliance for Email Marketing: What You Must Know

A comprehensive guide to GDPR compliance requirements for email marketers, covering consent, data subject rights, documentation, and practical implementation.

Industry

CAN-SPAM Act Requirements Every Email Marketer Must Follow

The CAN-SPAM Act sets the legal requirements for commercial email in the US. Understand the seven core requirements and how to ensure your campaigns stay compliant.

7 min read

Business

Bounce Rate Management: Keeping Your Email List Healthy

Hard bounces, soft bounces, and how to manage both. Learn the strategies and tools you need to maintain a low bounce rate and protect your sender reputation.

Industry

Email Authentication Setup: A Step-by-Step DMARC Guide

Step-by-step instructions for implementing DMARC email authentication from initial DNS configuration to full enforcement, with tips for monitoring and troubleshooting.

8 min readarrow_forward

Industry

Email Blacklist Removal: How to Recover Your Sender Reputation

Getting blacklisted feels catastrophic, but most listings can be resolved within days. Here is a step-by-step guide to identifying and removing yourself from common email blacklists.

Business

Email Deliverability Testing: Tools and Techniques for 2024

Test your email deliverability before every major campaign. A review of the best testing tools and techniques to ensure your emails reach the inbox.

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