The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Design

Visual Hierarchy in Email Layouts: Guiding the Reader’s Eye to What Matters

Learn how to use size, color, contrast, spacing, and positioning to create clear visual hierarchy that guides subscribers through your email content effortlessly.

Strategy

B2B vs B2C Email Strategy: Key Differences You Need to Know

Understand the fundamental strategic differences between B2B and B2C email marketing, from content approach and timing to metrics and automation.

6 min readarrow_forward

Business

Email Marketing Budget Planning: Allocating Resources for Maximum ROI

A practical framework for planning your email marketing budget across tools, talent, and campaigns to maximize return on every dollar spent.

Strategy

Subscription Commerce Email: Managing the Customer Lifecycle

How subscription-based e-commerce brands use email to reduce churn, increase subscription length, and maximize customer lifetime value.

Business

Building a Subscriber Engagement Scoring Model for Better Deliverability

An engagement scoring model helps you identify your most and least engaged subscribers so you can optimize send frequency and protect deliverability.

7 min read

Design

Responsive Email Design Strategies: Building Fluid Layouts for Every Screen

Master responsive email design with fluid grids, media queries, and progressive enhancement techniques that ensure flawless rendering across 100+ email clients.

Strategy

Re-Engagement Campaign Strategies: Winning Back Dormant Subscribers

Strategic approaches to re-engagement campaigns that recover inactive subscribers while protecting sender reputation and list health.

6 min readarrow_forward

Industry

Shopify Email Automation Workflows That Drive Revenue

Build Shopify email automation workflows that recover abandoned carts, nurture first-time buyers, and maximize customer lifetime value.

Design

Feature Announcement Emails: Strategies That Drive Adoption, Not Deletion

How to craft feature announcement emails that subscribers actually read and act on, with proven frameworks for SaaS products of every size and category.

Page 23 of 29 (258 articles)

chevron_leftPrev 1...22 23 24...29 Nextchevron_right

Showing 9 of 258 articles

rss_feedRSS Feed

progress_activity