The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Industry

WooCommerce and Mailchimp: Sync Setup and Automation Guide

A complete guide to integrating WooCommerce with Mailchimp for automated workflows that recover carts and drive repeat purchases.

Industry

GDPR and CCPA Compliance for Email Marketing: A Complete Checklist

Navigate GDPR and CCPA regulations with confidence using this complete compliance checklist covering consent management, data handling, and privacy best practices.

8 min readarrow_forward

Strategy

Content Strategy for Email: Planning Your Editorial Calendar

Build an editorial-driven email content strategy that keeps subscribers engaged, informed, and looking forward to your next send.

Design

Using White Space Effectively in Email: The Silent Design Tool That Boosts Readability

Discover how strategic use of white space in email design can improve readability by 20%, increase focus on CTAs, and create a more premium brand perception.

Case Study

DTC Email Strategies for Building Customer Relationships and Community

How direct-to-consumer brands use email to bypass retail intermediaries and build authentic customer relationships that create sustainable advantages.

6 min read

Business

Email Deliverability Testing: Tools and Techniques for 2024

Test your email deliverability before every major campaign. A review of the best testing tools and techniques to ensure your emails reach the inbox.

Strategy

Email Frequency Best Practices: Finding the Sweet Spot

Data-backed guidance on how often to email your list, balancing engagement, unsubscribes, and revenue across different industries and audience segments.

5 min readarrow_forward

Design

E-Commerce Email Personalization: Using Behavioral Triggers for Relevance

Move past merge tags and build personalization using behavioral data, purchase history, and predictive analytics for individually crafted emails.

Strategy

Customer Journey Mapping: Identifying Key Email Touchpoints

Map your customer journey to identify the email touchpoints that matter most for acquisition, onboarding, retention, and advocacy.

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