The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 150+ email programs.

Strategy

Email Frequency Best Practices: Finding the Sweet Spot

Data-backed guidance on how often to email your list, balancing engagement, unsubscribes, and revenue across different industries and audience segments.

Strategy

Content Strategy for Email: Planning Your Editorial Calendar

Build an editorial-driven email content strategy that keeps subscribers engaged, informed, and looking forward to your next send.

6 min readarrow_forward

Strategy

Re-Engagement Campaign Strategies: Winning Back Dormant Subscribers

Strategic approaches to re-engagement campaigns that recover inactive subscribers while protecting sender reputation and list health.

Business

Email Marketing Budget Planning: Allocating Resources for Maximum ROI

A practical framework for planning your email marketing budget across tools, talent, and campaigns to maximize return on every dollar spent.

Strategy

B2B vs B2C Email Strategy: Key Differences You Need to Know

Understand the fundamental strategic differences between B2B and B2C email marketing, from content approach and timing to metrics and automation.

6 min read

Strategy

How to Conduct an Email Campaign Audit

A step-by-step guide to auditing your email campaigns, identifying performance gaps, and creating an actionable improvement roadmap.

Strategy

Lead Scoring Through Email Engagement: A Practical Model

Build a lead scoring model based on email engagement signals to prioritize high-intent subscribers and route them to the right sales or marketing actions.

5 min readarrow_forward

Business

Sustainable Email List Growth Strategy for 2025 and Beyond

Build an email list growth strategy that prioritizes quality over quantity, attracting subscribers who engage, convert, and remain loyal over time.

Strategy

Transactional Email Strategy: Turning Receipts into Revenue

Transform order confirmations, shipping notifications, and password resets into revenue-driving brand touchpoints without sacrificing their transactional purpose.

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