The Archive

Deep dives into email marketing strategy, design, automation, and growth. Insights from the team behind 189 hand-built email designs.

Guides

Gmail and Yahoo Bulk Sender Requirements: Stay in the Inbox

What the Gmail and Yahoo bulk sender rules mean for your email program — authentication, complaint rates, and one-click unsubscribe.

Strategy

Seasonal Email Campaigns: Planning Your Year Ahead

Build a year-round email calendar that capitalizes on seasonal trends, holidays, and shopping patterns to maximize engagement and revenue in every quarter.

8 min readarrow_forward

Strategy

Email ABM: Account-Based Marketing Strategies for B2B

Implement account-based email marketing strategies that target buying committees with coordinated, role-specific content across complex B2B sales cycles.

Design

Email Footer Design Best Practices: Compliance Meets Brand Opportunity

Transform your email footer from a compliance requirement into a brand-building opportunity with strategic design that balances legal necessity with subscriber value.

Guides

9 Klaviyo Flows Every Ecommerce Brand Should Have Running

The essential Klaviyo flows that drive automated revenue for ecommerce — and exactly how to structure each one.

9 min read

Case Study

Case Study: Fitness Studio Retains 85% of New Members

An illustrative look at how a boutique fitness chain could reduce first-month churn using a Mailchimp-powered onboarding and engagement email sequence that keeps new members coming back.

Design

Email Copywriting 101: Write Emails That Get Clicks

Master the art of email copywriting with proven frameworks, psychological triggers, and practical techniques that turn casual readers into engaged clickers.

7 min readarrow_forward

Industry

The Ultimate Email Deliverability Checklist for 2026

A comprehensive checklist covering authentication, infrastructure, content, list hygiene, and monitoring to ensure your 2026 campaigns reach the inbox.

Industry

SaaS API Announcement Emails: Best Practices for Developer-Focused Products

How to craft email announcements for API launches, SDK updates, and developer tool releases that resonate with technical audiences and drive adoption among engineering teams.

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